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Key Facts Name Apple Inc. Unique ability to design and develop proprietary hardware, software, applications and services Apple Inc.’s ability to design and develop its own hardware, software, applications and services allows the company to introduce unique, innovative and easy-to-use products and solutions for its customers.

Unique, innovative and easy-to-use products and services that integrate seamlessly into one Apple ecosystem are the reasons why customers buy Apple’s premium products and enjoy using them. In other words, it creates a competitive advantage no other company can match. Apple’s product ecosystem Source: Strategic Management Insight Apple’s ecosystem is the result of the company’s ability to proprietary hardware, software, applications and services. Many of Apple’s competitors have tried and still try to imitate the success of Apple’s product ecosystem, but fail due to not having strong capabilities in designing, manufacturing and developing both hardware and software, applications and services., Apple’s strongest competitor, lacks a comprehensive OS and has very few apps and services to offer its customers., Apple’s second largest competitor is very strong on software, application software and services, but has only developed a few unsuccessful hardware products. Except for Google and Samsung Electronics, no other company could seriously attempt to challenge Apple’s. Powerful brand supported by strong advertising and marketing capabilities Apple is the world’s most valuable and recognizable brand. According to Interbrand 2 and Forbes 3, the Apple brand is worth US$184.154 billion and US$170 billion, respectively.

Brand value is closely related to its recognition, meaning that Apple is also one of the world’s most recognizable brands. Their brand recognition is supported by its vast product ecosystem. Moreover, Apple has a reputation of developing highly innovative, well designed, and well-functioning products, as well as for delivering a great customer experience and sound financial performance.

The company has been able to achieve such strong brand recognition and reputation through its strong advertising and marketing capabilities. Apple’s excellence in creating spectacular marketing campaigns, its superior advertising capabilities, premium quality products and ability to deliver an excellent customer experience has allowed the company to build the most powerful brand in the world. Access the full analysis. More Apple strengths, weaknesses, opportunities and threats. Show/Hide sources. Apple, Inc. Form 10-K for the Fiscal Year Ended September 30, 2017.

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The World’s Most Valuable Brands. Available at: powerful-brands/list/ Accessed May 12, 2018. Brand Keys (2017). 2017 Brand Keys Customer Loyalty Engagement Index. Available at: wp-content/uploads/2017 /09/2017-CLEI-table-of -category-winnersF INALfeb1.pdf Accessed May 12, 2018.

Statista (2017). Most iPhone Users Never Look Back. Available at: chart/9496/most-iphone -users-never-look-back/ Accessed May 12, 2018. Gottsegen, G. Almost all iPhone users will buy another iPhone, says survey. Available at: news/apple-iphone-92-percent -retention-morgan-stanley -survey/ Accessed May 12, 2018.

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Samsung Electronics (2018). E-maculation sheepshaver ub for mac download. Annual Report. Available at: is/content/samsung/p5/ global/ir/docs/2017 conquarter04all.pdf Accessed May 12, 2018. Alphabet, Inc.

Form 10-K for the Fiscal Year Ended December 31, 2017. Available at: pdf/20171231alphabet 10K.pdf Accessed May 12, 2018. Microsoft Corporation (2018). Annual Report 2017. Available at: investor/reports/ar17/ index.html Accessed May 12, 2018. Canalys (2017). Media alert: China smartphone market hits its highest shipment total ever.

Available at: newsroom/media-alert-china -smartphone-market-hits -its-highest-shipment- total-ever Accessed May 12, 2018. Apple, Inc.

Form 10-K for the Fiscal Year Ended September 24, 2011. Available at: downloads/AAPL/ x0xS1193113/ 320193/filing.pdf Accessed May 12, 2018. Apple, Inc. Form 10-K for the Fiscal Year Ended September 29, 2012. Available at: downloads/AAPL/ x0xS1193168 /320193/filing.pdf Accessed May 12, 2018. Apple, Inc. Form 10-K for the Fiscal Year Ended September 27, 2014.

Available at: downloads/AAPL/ x0x789040/ED3853DA-2E3F -448D-ADB4-34816C375F5D/ 2014Form10K AsFiled.PDF Accessed May 12, 2018. Wang, Y (2017). Why iPhone X Isn't The Answer To Apple's China Problem. Available at: sites/ywang/ 2017/09/ 12/why-iphone-x-isnt -the-answer-to-apples -china-problem/ Accessed May 12, 2018. Fast Company (2017). The Most Innovative Companies of 2017.

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Merel, T. The reality of VR/AR growth. Available at: 2017/01/11/the-reality -of-vrar-growth/ Accessed May 12, 2018. Research and Markets (2018). Augmented Reality and Virtual Reality Market by Offering, Device Type, Application, and Geography - Global Forecast to 2023.

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Available at: com/research/dm5djr/ augmentedreality?w=4 Accessed May 12, 2018. Roberts, H. UBS: Apple already has 1,000 engineers working on AR in Israel and a new product may appear on this year's iPhone. Available at: com/ubs-apple-1000- engineers-ar-2017-2 Accessed May 12, 2018. Morris, D.

Tim Cook Thinks Augmented Reality Could Be as Big as the iPhone. Available at: 2017/02/11/tim-cook -augmented-reality/ Accessed May 12, 2018. Wollerton, M.

Voice wars: Siri vs. Google Assistant. Available at: news/voice-wars-siri -vs-alexa-vs-google -assistant/ Accessed May 12, 2018. Markets and Markets (2017). Intelligent Virtual Assistant Market - Global Forecast to 2023. Available at:.com/Market-Reports/ intelligent-virtual- assistant-market- 184337393.html Accessed May 12, 2018. IDC (2018).

Global Wearables Market Grows 7.7% in 4Q17 and 10.3% in 2017 as Apple Seizes the Leader Position, Says IDC. Available at: getdoc.jsp?container Id=prUS43598218 Accessed May 12, 2018. Research and Markets (2018). Wearable Medical Devices Market by Device - Global Forecast to 2022. Available at:.com/research/n699wt/ globalwearable?w=5 Accessed May 12, 2018. PwC (2014). Health Wearables: Early Days.

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A Lot of Apple’s Overseas Cash Is Already in the U.S. Available com/news/articles/ 2017-10-05/a-lot-of -apple-s-overseas-cash -is-already-in-the-u-s Accessed May 12, 2018.

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Mobile Operating System Market Share Worldwide. Available at: os-market-share/ mobile/worldwide Accessed May 12, 2018. Identity Theft Resource Center (2018). 2017 Annual Data Breach Year-End Review. Available at: 2017-data-breaches Accessed May 12, 2018 Why buy from us?